Global companies have put on a lot of fun jokes this April Fools’ Day, but instead of joining in with the high jinks this year, T-Mobile is instead partaking in high fives—by launching the hashtag movement #GiveThanksNotPranks.
Inspired by a study finding that those who witness even a single act of gratitude are more inspired to join in and express gratitude themselves—T-Mobile is donating $5 to classrooms every time their new hashtag is shared.
Through the nonprofit education crowdfunding site DonorsChoose, the company is helping the USA’s hardworking and often under-resourced teachers purchase critical classroom supplies to support students—to help educators and teachers adapting to all the changes in learning during the pandemic.
Motorola, OnePlus, SanMar, Wattpad, Mattress Firm, Sleep.com, and Drone Racing League have already pledged their support to join the movement with T-Mobile.
They’ll pause the pranks today and instead give donations to non-profit organizations and drive a wave of shout-outs through their social media channels with the #GiveThanksNotPranks hashtag.
TikTok is participating too, bringing their community in with a hashtag challenge.
So who’s in? You can join the movement by doing any of the following:
Share: Customers and fans can thank any person who has gone the extra mile by sharing stories on Twitter, Facebook, or Instagram with #GiveThanksNotPranks. T-Mobile will donate $5 to DonorsChoose for each post up to the $500,000 campaign total.
Donate: T-Mobile will match individual donations made directly to its DonorsChoose campaign up to the $500,000 campaign total.
Text: Customers and fans can donate $5 of their own to DonorsChoose by texting THANKS to 50555.